Why? This is the most important question to answer in any rebranding or renaming project. Why? Why are you doing it?
If you can't give a succinct, authentic and sharable message, stop. Don't pass go. Don't collect $200. You've got to get your story right before you do anything else.
It's easy to get caught up in the creative...
Sticky Branding Blog
Why Are You Rebranding? You Better Have a Good Story
January 27th, 2012Jeremy Miller
Expertise Defines Credibility
January 17th, 2012Jeremy Miller
(Image by Jitze Couperus)
Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable.
Corporate headquarters were built to make a statement. The Chrysler Building in New York, the...
Why Do Your Customers Buy?
January 11th, 2012Jeremy Miller
Why do your clients choose your brand?
Many people are quick to respond to this question. They'll answer with the first thing that comes to mind: their client relationships, a unique product feature, their price point, or their company's reputation. Their answer can be completely valid, but it always leads me to a second question:...
