A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
Do your customers think of you first when they have a need? Make your brand top of mind. Brilliant™’s marketing strategy is to “be everywhere.” They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Companies face predictable revenue plateaus at $1 million, $5 million, $10 million, $25 million and so on. Break through the plateaus with clear goals. Every quarter focus on developing a key area of your business to get to the next level.