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Stand Out
Drive sales with a sticky brand Stand Out
3% Rule
At any given time 3% of your market is buying, the rest are not. Focus on the larger 97%, and build relationships with them before they need you. That way you'll be their first call when they're ready to buy.
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Authentic Differentiation
Your customers have choice. Lots of choice. Stand out like an orange tree in an evergreen forest. Position, package and differentiate your brand based on what makes you interesting. Make it easy for your customers to choose you first.
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Boundaryless Community
An audience will plateau, but a community is boundaryless. Be a leader and tap into the power of social media. Connect, engage and scale relationships far beyond yourself with social media communities.
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Simple Clarity
Simple Clarity is the foundation of your brand. It's the ability to explain who you are, what you do and who you serve in simple, concise language that everyone gets. When you achieve Simple Clarity you will be more findable, referable, memorable and desirable.
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Stand Out Stand Out 3% Rule Stand Out Authentic Differentiation Stand Out Boundaryless Community Stand Out Simple Clarity Stand Out

About Sticky Branding About Sticky Branding

Stand out like an orange tree in an evergreen forest, and be your customers’ first choice.

Creating a sticky brand is a choice. It’s a choice to stand out and be remarkable. It’s a choice to build meaningful relationships with your customers. It’s a choice to cut your own path, and innovate in your industry.

At Sticky Branding, we guide our clients on how to drive sales and grow their brands in the post-Google era. Our insights are steeped in research. Since 2005, we have profiled over 5,000 sales and marketing professionals to understand how sales is changing, and what you need to do to build a sticky brand in this ever changing digital landscape.

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