At almost every staff meeting Gini Dietrich learns another way her baby is ugly, but she loves it! Gini’s baby is not of the human persuasion. It’s her company, Arment Dietrich. The culture at Arment Dietrich is unusual. How often do you encounter a company where every member of the team can tell the CEO what’s wrong with the company?
Last week I had the opportunity to speak with Anna Farmery, host of the Engaging Brand podcast. It’s one of the most popular business podcasts on iTunes. Anna and I had an interesting conversation on why branding is so important, and how small and mid-sized businesses grow their brands.
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.