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Measuring Content Marketing’s Effectiveness

Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.

Learn To Love Networking

Learn To Love Networking

Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.

Conversations are the seeds of brand relationships

Brand Relationships Start With A Conversation

Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.


Did Google Kill Blogging?

On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.


Platform Authenticity: When Self-Promotion Is Annoying

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.


Market Your Marketing

Market your marketing. If no one is reading your content, then it isn’t having an impact. The purpose of content is to engage your audience. Grow your audience every month.


Contingency Planning: Build a Content Repository

Somedays I feel like the shoemaker’s children. I have long advised my clients to create a Content Repository so they are never left scrambling trying to make a posting deadline. Today I find myself in this position.

For the past week I have been knocked off my feet with the flu. I can’t remember the last time I was this sick. I have almost no energy, and I’ve been sleeping 18 to 20 hours a day for the past 5 days.

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Less Strategy, More Execution

No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.


Feed The Buyers’ Information Needs

When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.


Email Outperforms Social Media 3-to-1

Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.