Learn To Love Networking

Learn To Love Networking

Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.

Conversations are the seeds of brand relationships

Brand Relationships Start With A Conversation

Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.


Did Google Kill Blogging?

On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.


Platform Authenticity: When Self-Promotion Is Annoying

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.


Market Your Marketing

Market your marketing. If no one is reading your content, then it isn’t having an impact. The purpose of content is to engage your audience. Grow your audience every month.


Contingency Planning: Build a Content Repository

A Content Repository is your contingency plan. It’s unrealistic to think you can show up every day for weeks on end without life getting in the way. Things happen. Put 3 weeks of content in the vault.


Less Strategy, More Execution

“The best ideas not executed well and consistently will fail.” -David Aaker

Nothing beats execution. Think it, do it, ship it. If you don’t ship, then all the plans and strategies were dreams. Nothing more.

Keep Reading


Feed The Buyers’ Information Needs

When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.


Email Outperforms Social Media 3-to-1

Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.


Nothing Relieves Pressure Like Sales [Video]

Nothing relieves pressure like sales. A short speech I delivered in November on how to keep your sales funnel full by always connecting, sharing and building relationships.