Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Somedays I feel like the shoemaker’s children. I have long advised my clients to create a Content Repository so they are never left scrambling trying to make a posting deadline. Today I find myself in this position.
For the past week I have been knocked off my feet with the flu. I can’t remember the last time I was this sick. I have almost no energy, and I’ve been sleeping 18 to 20 hours a day for the past 5 days.
No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.
When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.