It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our customers than ever before: Facebook, Twitter, LinkedIn, blogging, email newsletters, YouTube, you name it. The choices are plentiful, and their potential is immense for brand building and lead generation.
Social media is powerful, because it empowers us to engage and share valuable insights with our customers. It takes us out of a “sell” mode and into a “share” mode.