Brands that win, fight. Growing a Sticky Brand takes more than building a strategy and executing it. It’s personal. It’s you versus them. And losing is not an option.
“Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.”
I don’t know who said this quote, but it’s stuck with me for several years. There’s so much truth to it.
There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
88% of people fail to achieve their New Year’s Resolutions. Skip the resolutions. Focus on developing 1 Big Goal, 3-5 Secondary Goals, and the habits that will drive success. Make the New Year your best year ever.
One of the big perks of being a Canadian married to an American is two Thanksgivings. Double the family, double the turkey hangovers, double the football. It’s a pretty sweet deal.
As I pack up my things for the Thanksgiving weekend, I am pausing to consider how cool it is to be in business today.
The wrong employees, poor processes, weak systems, and bad partners can suck the life out of your company. They are Time Vampires. You cannot grow a vibrant, engaging brand if you are dragged down by Time Vampires. Find them, identify them, and slay them.
When you miss a goal ask yourself a very deep, powerful question, “What was it about my leadership that led to this result?” The buck stops with you. How is your leadership influencing your outcomes?