Walt Disney was turned down 302 times before he got financing for Disney World. JK Rowling was rejected by 12 publishers before Bloomsbury took a chance on Harry Potter. Colonel Sanders pitched his secret recipe for fried chicken 1,009 times before he got his first ‘Yes.’
‘No’ is not a bad word, but we’ve been taught since we were children to fear it. Tom Hopkins explains in How To Master The Art Of Selling, “We get it pounded into us that no is rejection—and rejection is painful. No is bad.”
A friend of mine told me I should buy stock in 3M, because I go through so many Post-It Notes. She’s right. My office walls are covered in them.
Every time I write a speech or a major document I begin the project with a brainstorming session. I collect all my ideas, stories, stats and key points on Post-It Notes, and place them on my wall. I consider what I want to say, I analyze my audience and I try to isolate the key ideas.