Busy has become a badge of honor. We reward people who work 80+ hours a week. We reward people who don’t take breaks or time off work. We reward people who forgo sleep. We reward people who say, “I’m busy.” But is being busy productive? Or more importantly, is being busy healthy? I am learning it’s not.
Brands that win, fight. Growing a Sticky Brand takes more than building a strategy and executing it. It’s personal. It’s you versus them. And losing is not an option.
A personal brand is not a corporate brand. The brand building process is different. The outcomes are different. The goals are different. And this all stems from one simple reason: you can’t compress a career and a personality into a nice shiny box.
There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
There are amazing people in your life and business, but in the hustle and bustle of the holiday season it’s easy to lose sight of the great work they do. Over the next week try a little exercise. See how many times you can say “thank you.” Make it a challenge.
The wrong employees, poor processes, weak systems, and bad partners can suck the life out of your company. They are Time Vampires. You cannot grow a vibrant, engaging brand if you are dragged down by Time Vampires. Find them, identify them, and slay them.