Workshops

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Go deeper and expand on the ideas of growing a sticky brand. Our workshops build on the principles of developing emotional bonds with your customers. They will give you a better understanding of your business, your brand and how you connect with your clients.

Our workshops are delivered in several formats: half-day, full day and multi-sessions. They are tailored to your business, and your goals.

Topics

	Brand Credibility Audit How do your clients perceive you? Do they find a brand they like or trust, or something else? The Brand Credibility Audit assesses your digital brand across the 4-Levers of Credibility: Attractiveness, Expertise, Goodwill and Trust. We analyze how your brand is functioning across each quadrant, and identify strategies and action items on how the brand can be improved.
	Find and Create Centers of Influence on LinkedIn and Twitter Referrals are some of the most powerful leads you can receive, especially when they come from people who already have relationships with your desired customers. One of the key advantages of social media is it provides an ideal platform for finding and engaging very targeted people. During the workshop you will learn how to research and find targeted contacts on social media, and develop strategies and approaches to engage and convert them into Centers of Influence.
	Build a Boundaryless Social Media Community An audience will plateau, but a community is boundaryless. This is a core tenet of the Sticky Branding philosophy. In this workshop you will lay the foundation for building your own social media community. You will identify which platforms to build it in, how you will brand it, how you will scale it and what resources you will need to scale and manage it.
	Brand Theme: Develop the focus and personality of your brand It’s hard to stay relevant and retain a competitive with features and benefits. The competition can replicate features quickly, and drive down costs. Brand Personalities are far more protectable. By crafting your brand’s persona you are able to create a human connection with your customers. They get to experience your business, your values and your personality. And these points of differentiation cannot be replicated. The Brand Theme workshop works to isolate the core metaphors of your business, and package them in ways to draw out the personality and values of your company.
	Looking for a different topic? Let us know. Jeremy may be able to develop something unique for your team.