Category: Apple

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
The Secret Sauce to Writing Memorable Marketing Copy

The Secret Sauce to Writing Memorable Marketing Copy

Memorable marketing copy sticks in your mind for 3 reasons. Learn how to make your marketing unforgettable by applying these rules.
Your 2 Biggest Competitors: Inertia and Time

Your 2 Biggest Competitors: Inertia and Time

Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the ...
Great Brands Are the Same but Different

Great Brands Are the Same but Different

Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
Simple Brands Are More Successful

Simple Brands Are More Successful

The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
Why Apple Music Is Losing to Spotify

Why Apple Music Is Losing to Spotify

Apple Music is losing the war to Spotify, because Apple forgot that success comes from challenging convention not challenging competitors. Spotify is the category leader in paid streaming music, and Apple Music is just an also ran service.
Timing Is Everything: Dust Off Old Strategies

Timing Is Everything: Dust Off Old Strategies

A prior failure doesn't mean the idea lacks merit. Timing is everything. Don't let a prior failure hold you back from dusting off and trying the strategy again.
Bet The Company To Build The Brand

Bet The Company To Build The Brand

What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
Apple Pay and Apple Watch Are Bigger Than You Think

Apple Pay and Apple Watch Are Bigger Than You Think

Apple has a sticky brand because they redefine categories, not launch products. Other companies launch innovative products, but Apple stands heads and shoulders above their peers by continually redefining categories. Apple Pay and Apple Watch redefine the mobile payments and wearables categories.

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Jeremy Miller

Top 30 Brand Guru

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