Category: B2B

Why Webinars Are Great For Marketing

Why Webinars Are Great For Marketing

Marketing webinars are a powerful platform for generating sales leads. Here are 7 ways you can bring webinars into your marketing strategy.
Use Social Media to Fill in the Gaps

Use Social Media to Fill in the Gaps

For B2B brands, nothing beats face-to-face customer meetings. The best use of social media is to fill in the gaps between meetings. Learn how.
3 Reports to Identify Active Buyers

3 Reports to Identify Active Buyers

When B2B buyers have a major purchase to make they binge. Here are 3 reports to spot the binge so you can sell to active buyers.
Amplify Your Story

Amplify Your Story

When a brand resonates with its target market the sales job is easy. The customer self selects, because the story fits. Find ways to amplify your story.
Brand Strategy: Stick To Your Knitting

Brand Strategy: Stick To Your Knitting

Customers aren't always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
Social Media: You Don’t Have a Choice

Social Media: You Don’t Have a Choice

Companies have a choice: get into social media, or get into it later. Either way every company is going to have to ...
Passionately Differentiate Your Business

Passionately Differentiate Your Business

Do you ever feel B2B marketing is just a little too clinical? Or better yet, a little too professional? I've ...
Your Website Trumps Your Sales People

Your Website Trumps Your Sales People

Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was ...
93% of B2B Purchases Start With Search

93% of B2B Purchases Start With Search

93% of B2B buyers begin their buying process using search engines. Learn how to position your brand to come up first in Google and Bing.
Google Dictates Web Design

Google Dictates Web Design

We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the ...
Sales People Are Not Enough, Buyers Have Changed

Sales People Are Not Enough, Buyers Have Changed

Sales isn't all that different than it was thirty or forty years ago. E-Commerce didn't displace sales people as ...
How to Develop a Strong Service Firm Brand

How to Develop a Strong Service Firm Brand

What separates one professional service firm from another? Its people. But how do you know one firm's people are ...

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Jeremy Miller

Top 30 Brand Guru

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