Category: Buyers

Challenge the Customer’s Comfort Zone

Challenge the Customer’s Comfort Zone

Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
Demand Generation: How It Works

Demand Generation: How It Works

Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Overcoming Sales Objections

Overcoming Sales Objections

Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Your Website Trumps Your Sales People

Your Website Trumps Your Sales People

Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was ...
Creating Content to Drive the Sales Process

Creating Content to Drive the Sales Process

It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's ...
Generate Future Leads: Engage Your Market with Content

Generate Future Leads: Engage Your Market with Content

It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our ...

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Jeremy Miller

Top 30 Brand Guru

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