Category: Choice

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Never say, “One Stop Shop”

Never say, “One Stop Shop”

One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.

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Jeremy Miller

Top 30 Brand Guru

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