Category: Low Price

Never say, “One Stop Shop”

Never say, “One Stop Shop”

One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
You Don’t Control Your Brand

You Don’t Control Your Brand

You don't define your brand. Your customers do. Think of it this way, a brand is a file folder in your customer's ...

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Jeremy Miller

Top 30 Brand Guru

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