Loyalty Archives -

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.

Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

By Jeremy Miller

Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.

Avoid The Soft Squishy Middle

By Jeremy Miller

Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.