Marathon Archives -

Content Marketing is a Marathon

Writing one great article is not enough. Content marketing demands you do that month after month, if not day after day. It's a marathon. Set your pace and go into content marketing with an expectation that you will be doing it for several years.

Macpek: Build Your Brand With A Big Event

By Jeremy Miller

Big events are a powerful way to build relationships and differentiate your brand. Macpek stood out by organizing a relay-race marathon from Mont Tremblant to Quebec City in May. They had over 650 people cross the finish line, and it created a powerful event to build relationships and connect people with people.

New Year’s Resolutions Are A Marathon, Not A Sprint

By Jeremy Miller

New Year's Resolutions are a marathon, not a sprint. If you’re serious about achieving your Resolutions this year, break them down into small steps that you can consistently execute every week.

Social Media Marketing: It’s a Marathon, Not a Sprint

By Jeremy Miller

Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.