Category: Measurement

Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Picking The Right Niche

Picking The Right Niche

A lot of time and effort is wasted developing the wrong niche markets. When building a niche strategy ask 3 key questions. 1. Is there a market? 2. Can you compete and win? 3. Will a market leadership position endure?

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Jeremy Miller

Top 30 Brand Guru

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