Mitch Joel Archives -

Getting Your Content To Spread

It's getting harder and harder to get your content seen. Blogging and sharing links isn't a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.

The Possibility of Personality

By Jeremy Miller

Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Your Blog Is Boring

By Jeremy Miller

Your readers are tuning you out. They like your content, but they're used to your routine. They see your posts cross their inboxes and social media feeds, but they don't click. They're not reading your stuff. Shake things up. Give your readers a reason to come back.

Marketing Budget ROI: Measure Strategies vs Tactics

By Jeremy Miller

Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.

Twist Image: Monetize Your Marketing – It’s Not A Fantasy

By Jeremy Miller

Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.

Ripples and Splashes: Growing Your Brand

By Jeremy Miller

Miley Cyrus' performance at the MTV VMAs was an eye opener. She used a well timed splash can change the trajectory and reach of your brand. It's a lesson for companies too. Add a splash to your marketing mix to reach far more new prospects and customers faster.

Personal Branding: Create a LOT of Content

By Jeremy Miller

Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.