Category: Niche

Success Comes After Big Goals and Bold Actions

Success Comes After Big Goals and Bold Actions

It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
Faster is Better: Speed Differentiates Almag’s Brand

Faster is Better: Speed Differentiates Almag’s Brand

Manufacturing in North America has never been more challenging. Not only are manufacturers competing with cheap imports, they're also facing steep competition at home. Almag Aluminum differentiates their brand by focusing on speed. Faster is better.
Wheels and Deals: 20 Year Overnight Success

Wheels and Deals: 20 Year Overnight Success

Rome wasn't built in a day, and neither are sticky brands. Jim Gilbert's Wheels and Deals is a 20 year overnight success. They've grown into the largest independent used car dealer in New Brunswick, and one of the largest in Eastern Canada. And their customers love them!
When everyone looks the same, who do you refer?

When everyone looks the same, who do you refer?

What separates one accountant from the next? Not much, they all deliver similar services. The same is true for lawyers, insurance brokers and financial advisors. When everyone looks the same it's hard to make a referral. Relationships are not enough to differentiate your brand.
Tilt The Odds: Choose A Niche To Win

Tilt The Odds: Choose A Niche To Win

No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you're guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
Primo Cards: Reshaping Traditional Markets With Technology

Primo Cards: Reshaping Traditional Markets With Technology

Many traditional business models are under duress. They are over saturated and driven on price. If you get caught in these forces the question is how will you respond. Will you get dragged down with the masses, or find ways to innovate and better serve your clients? Primo Cards has chosen the latter. They've embraced technology, and are using the internet and social media to rethink how a printing company can serve its customers.
When A Niche Is Not A Niche

When A Niche Is Not A Niche

Not all niches are equal, and some niches aren't even niches at all. If everyone offers similar service, it's not a niche. A niche strategy has to adhere to 3 components: 1, customers self-identify with the niche; 2, specialized expertise or capabilities; 3, market density to support a business.
National Logistics services: The Cost Of Repositioning

National Logistics services: The Cost Of Repositioning

Repositioning a business can be one of the most costly and painful transitions a company go through. National Logistics Services (NLS) went through 18 months of sales purgatory when it repositioned from a general logistics provider to experts in fashion and footwear. Today NLS has a sticky brand, but it was a challenging journey. Peter Reaume, CEO of NLS explains, "It was one of the scariest thing I've ever done. We knew we had to specialize, but the transition was hard."
Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.
Picking The Right Niche

Picking The Right Niche

A lot of time and effort is wasted developing the wrong niche markets. When building a niche strategy ask 3 key questions. 1. Is there a market? 2. Can you compete and win? 3. Will a market leadership position endure?
Vertizontal Marketing: The Halo Effect of Niching

Vertizontal Marketing: The Halo Effect of Niching

A vertizontal strategy combines specializing in a specific niche—the vertical—while still taking on general clients—the horizontal. This approach is highly effective for professional services firms operating in regulated environments like accounting, legal, insurance or financial services.
3 Pillars of Niche Marketing

3 Pillars of Niche Marketing

Niche marketing is a powerful marketing strategy. It provides focus, and builds credibility. When you focus on a ...

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Jeremy Miller

Top 30 Brand Guru

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