Category: Nike

Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

Nike’s Kaepernick Campaign Is a Brilliantly Engineered Marketing Strategy

Nike's Kaepernick ad campaign may be controversial, but it's a brilliant marketing strategy. Nike did the math and recognized consumers will reward them for demonstrating a share value.
The Brand Gap: Finding Mid-Market Successes

The Brand Gap: Finding Mid-Market Successes

There is a hole in branding. There are lots of branding resources for small and big companies, but not much for mid-size companies. It's time to fill the gap. Help me find and feature mid-market success stories.
Goals Shape Brands

Goals Shape Brands

Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
What’s Your Brand’s Hook?

What’s Your Brand’s Hook?

A hook is what makes pop-music pop. It’s that riff or chorus that gets stuck in your head, and makes you want to ...
Just Start It

Just Start It

The BHAG – big, hairy, audacious goal – is an attractive idea. Just think of the results of going after a goal ...
Fostering Passion With Brand Sponsorship

Fostering Passion With Brand Sponsorship

We all have an opportunity to give back and engage our communities. It doesn't matter the industry. There are ...
The Rise of Consumer Marketing in B2B

The Rise of Consumer Marketing in B2B

Until recently, business-to-business (B2B) companies have relied on traditional sales models – relationships, ...
Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's ...

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Jeremy Miller

Top 30 Brand Guru

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