Category: Price

Premature Price Conversations

Premature Price Conversations

There’s a problem afflicting millions of salespeople every single year: Premature Price Conversations. Like the other premature affliction, it leaves both parties feeling underwhelmed, disappointed, and maybe even a little embarrassed.
Should You Publish Pricing On Your Website?

Should You Publish Pricing On Your Website?

Should you publish your pricing on your website? This is a contentious question, and one without a clear cut answer. Here's the reasons why and why not to publish pricing on your website.
There Is Only One Low-Cost Brand

There Is Only One Low-Cost Brand

Branding on price is very hard, if not impossible to defend. The issue is there can only be one cheapest provider at any time. Everyone else is more expensive. Think twice before positioning on price.
Never say, “One Stop Shop”

Never say, “One Stop Shop”

One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
3 Ways to Demonstrate Your Brand is Better

3 Ways to Demonstrate Your Brand is Better

You can have the best product in the world, but if you're customers don't recognize its quality they won't value ...
Selling On Price Sucks

Selling On Price Sucks

I used to think the best way to increase prices and achieve higher margins was to add more value to my services. I ...

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.