Category: Professional Services

When everyone looks the same, who do you refer?

When everyone looks the same, who do you refer?

What separates one accountant from the next? Not much, they all deliver similar services. The same is true for lawyers, insurance brokers and financial advisors. When everyone looks the same it's hard to make a referral. Relationships are not enough to differentiate your brand.
Differentiating When Everyone Is The Same

Differentiating When Everyone Is The Same

Instead of trying to offer unique services in a commoditized market, create a unique experience. Differentiate on your firm’s personality, values or interests.
The Partner Compensation Problem

The Partner Compensation Problem

The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
Complete The Sale In The ‘Closing Room’

Complete The Sale In The ‘Closing Room’

Nordstrom’s sales associates are amazing closers. What makes them so effective is you don’t even realize you’re being sold to. One of their secret weapons in the Closing Room.
How to Develop a Strong Service Firm Brand

How to Develop a Strong Service Firm Brand

What separates one professional service firm from another? Its people. But how do you know one firm's people are ...

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Jeremy Miller

Top 30 Brand Guru

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