Category: profit

Competitive Immunity: It’s Hard To Compete Against A Brand

Competitive Immunity: It’s Hard To Compete Against A Brand

It's hard to compete and win against a sticky brand. Growing your brand is a key line of defense, and provides your business competitive immunity. And with competitive immunity comes increased profits and exciting business opportunities.
Avoid The Soft Squishy Middle

Avoid The Soft Squishy Middle

Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.

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Jeremy Miller

Top 30 Brand Guru

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