Category: Questions

3 Questions to Ask Before Responding to a RFP

3 Questions to Ask Before Responding to a RFP

Request for Proposal are onerous and time consuming, and the win rate is abysmal. If you're going to respond to RFPs be sure you will win. Ask these 3 questions before responding to any RFP.
Purdy’s Chocolates: A Culture Of Curiosity

Purdy’s Chocolates: A Culture Of Curiosity

Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy's Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
Picking The Right Niche

Picking The Right Niche

A lot of time and effort is wasted developing the wrong niche markets. When building a niche strategy ask 3 key questions. 1. Is there a market? 2. Can you compete and win? 3. Will a market leadership position endure?

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Jeremy Miller

Top 30 Brand Guru

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