Category: retailing

The Central Group: It’s Not What You Sell. It’s What You Deliver

The Central Group: It’s Not What You Sell. It’s What You Deliver

Theodore Levitt wrote, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.

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Jeremy Miller

Top 30 Brand Guru

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