As powerful as social media and digital media are, there is no replacement for live, face-to-face events.
You can’t recreate the energy or excitement of a powerful event on a video. The TED Talks are wonderful to watch online, but they’re a shell of the live experiences. The videos are void of the energy of the audience, the discussions happening before and after the speaker presentations, the context of the other talks, and the feeling of being present in the moment.
There is a fine line between marketing your marketing and being a litterbug.
Promoting your content is essential. If no one is reading it, it doesn’t have value. But how you approach marketing your content is equally important.