Category: Tagline

What Makes Some Slogans More Memorable than Others

What Makes Some Slogans More Memorable than Others

Memorable slogans are crafted with purpose. Once you’ve heard the slogan you can recall and repeat it. Here's how to create memorable slogans.
LEAPJob: Core Metaphors Make Brands Leap

LEAPJob: Core Metaphors Make Brands Leap

Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
What Animal is your Brand?

What Animal is your Brand?

Who doesn't love a talking animal? They're cute, engaging and memorable. Think of the Alfac duck or the GEICO ...
Rebranding Starts Inside. Why BP Stepped In it.

Rebranding Starts Inside. Why BP Stepped In it.

The oil spill in the Gulf of Mexico is heart breaking.  The level of destruction is astronomical, and the ...
Great Ideas Accrue Value Over Time

Great Ideas Accrue Value Over Time

You don't have to have a huge advertising budget to get a lot of traction.  Rather, it takes focus and ...
People Persuade Themselves

People Persuade Themselves

One of the great myths of sales and advertising is people can be persuaded to do things they don't want to.  Some ...

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Jeremy Miller

Top 30 Brand Guru

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