Category: Top of Mind Awareness

Back-to-School Marketing Feels Heavy this Year

Back-to-School Marketing Feels Heavy this Year

From packed yellow buses to doorbuster deals, staples of back-to-school marketing this year are sparse as the coronavirus pandemic casts a dark cloud over one of the biggest sales events for retail marketers.
Avoid The Soft Squishy Middle

Avoid The Soft Squishy Middle

Competing in the middle is a challenge. You don’t have the economies of scale of the big brands, and you don’t have the nimbleness and low overhead of the small players. The middle has the worst aspects of both worlds.
Brand Personalities Sell; They’re Sticky

Brand Personalities Sell; They’re Sticky

Have you ever described someone as "lacking a personality?" As if to say, they were so bland and boring they ...

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Jeremy Miller

Top 30 Brand Guru

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