Category: Twitter

Water Cooler Moments: Sparking Conversations

Water Cooler Moments: Sparking Conversations

Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.
Email Outperforms Social Media 3-to-1

Email Outperforms Social Media 3-to-1

Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Freemium Services: Be Careful Where You Focus Your Marketing

Freemium Services: Be Careful Where You Focus Your Marketing

The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
How To Monetize Social Media Communities

How To Monetize Social Media Communities

A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
Social Media Marketing: It’s a Marathon, Not a Sprint

Social Media Marketing: It’s a Marathon, Not a Sprint

Social media marketing is very different from other marketing platforms. Traditionally marketing is campaign driven—a tradeshow, an ad, a promotion or an event. Each of these activities has a clear beginning, middle and end. Social media on the other hand is endless. It's a marathon.
The Double-Edged Sword of Digital Marketing

The Double-Edged Sword of Digital Marketing

The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
Nobody Likes To Dance Alone: How to grow a social media community [ebook]

Nobody Likes To Dance Alone: How to grow a social media community [ebook]

Growing a social media group is one of the most effective ways to scale your brand and your network. Whether you choose a LinkedIn Group, a Facebook Page or another network, creating a vibrant social media community is immensely powerful. The challenge is how to get the group off the ground.
What’s in a Community? Relationships!

What’s in a Community? Relationships!

Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.
Are You Working With The Mayor Of Porntown?

Are You Working With The Mayor Of Porntown?

A strange question hit me on Sunday. Are professionals dumb enough to check into strip clubs on FourSquare or ...
Monetize Your Marketing Content

Monetize Your Marketing Content

Is your marketing content good enough for your customers to pay for it? Don’t laugh. Companies are monetizing and ...
Leaders Wanted: Choose to Lead in Social Media

Leaders Wanted: Choose to Lead in Social Media

Countless brands stunt their reach on social media, because all they do is broadcast their own content. Check ...

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Jeremy Miller

Top 30 Brand Guru

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