Category: Value Proposition

Look Forward and Reframe Your Value Proposition

Look Forward and Reframe Your Value Proposition

Look forward and reframe our expectations. How to connect with your customers and shift your business after coronavirus.
Proactively Conquering COVID-19 Brand Challenges

Proactively Conquering COVID-19 Brand Challenges

After a burst of hectic activity, some organizations finally have time to think about capturing opportunities. But where to start?
How to Create Effective Brand Messaging

How to Create Effective Brand Messaging

Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Give Your Customers Time and Control

Give Your Customers Time and Control

"Time" and "control" are two powerful value propositions. If you give your customers the feeling that they have more time and control they will reward you with their loyalty.
David Aplin Group: Value Is In The Eye Of Your Customer

David Aplin Group: Value Is In The Eye Of Your Customer

Marketing can be messy. You can strive to get your brand positioning and messaging accurate, but your customers may not always see it that way. The David Aplin Group has a modular brand architecture to help them adjust their value proposition to fit the broad needs of a diverse client base.
Muldoon’s Coffee: Cultivating Adoring Customers

Muldoon’s Coffee: Cultivating Adoring Customers

The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
Never say, “One Stop Shop”

Never say, “One Stop Shop”

One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
Experiences Outsell Facts: Apple vs. Samsung

Experiences Outsell Facts: Apple vs. Samsung

Samsung vs. Apple. Samsung delivers an amusingly biting attack on Apple ‘fan boys’ waiting in lines for technology they’ve “had for a while.” But as amusing as the ads are, they are misguided. Facts don't sell.
Brands Have a Shelf Life

Brands Have a Shelf Life

Brands age and mature, and if they're not maintained they fall apart. You can see the aging process every time ...

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Jeremy Miller

Top 30 Brand Guru

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