Nobody is perfect. But some mistakes can really screw up your brand. Are you committing any of the 7 Mistakes that really screw up a brand?
An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
In 1999 I bought JeremyMiller.com from Jeremy Miller of Arizona. Fifteen years later I am launching JeremyMiller.com as my Professional Speaker website. Let me know what you think.
Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.
In mid-December we launched a new version of StickyBranding.com. The old website was almost two years old, and it needed a makeover. It wasn’t performing up to my expectations.
I tasked my design firm, Design & Develop, with a clear task, “I want email subscribers.” They had the standard criteria for creating an attractive, functional website that works on any device, which they did admirably. But the real measure of success was how well the site performed at generating email subscribers.
A clear call to action is one of the most important aspects of your website. But it’s hard to it get right. Someone stumbles across your website, they find the information compelling, and then … what’s next? Answering “what’s next?” can be the difference between a prospect contacting you or having them move on.
The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.
Your content is the foundation of your digital brand. The content your company produces drives social media, influences your search rank and feeds your website. It builds your company’s credibility by demonstrating your firm’s capabilities, personality and values. And it builds relationships by engaging your prospects, clients and centers of influence. Without a steady supply […]