Brands age and mature, and if they’re not maintained they fall apart.
You can see the aging process every time you redo your website. Typically a corporate website needs to be overhauled every 4 years. It starts looking tired in the third year, and dilapidated in the fourth. But the challenge with a new website project is it’s just the tip of the brand.
What makes your business unique? What do you do differently? Why should I choose you? These are the questions your customers are wrestling with. They need your help.
Spend a few minutes on Google, and you can find virtually anything. We live in a golden age of choice. The problem is everyone looks the same. Every company has a website. They’re pretty professional, and they seem to say the right things. But what makes one firm better than another? It’s a little like wandering through an evergreen forest. Site-after-site looks the same.