Seven Mistakes That Screw Up Your Brand

Nobody is perfect. But some mistakes can really screw up your brand. Are you committing any of the 7 Mistakes that really screw up a brand?


An Out of Date Website Is a Sign of an Out of Date Brand

An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.


The 2-Call Close, Part 2

Make your website sell as well as your best salesperson. To drive velocity into your sales funnel, create a website that sells. This is Part 2 of a three part series of the 2-Call Close. Learn the principles to close complex sales in two calls within two weeks.


Launching a New Website: What do you think?

In 1999 I bought from Jeremy Miller of Arizona. Fifteen years later I am launching as my Professional Speaker website. Let me know what you think.


Websites That Sell Are Different

Most company websites are attractive, functional and tell a good story. But those are table stakes. Websites that sell are different, because they are built for sales.


Your Website: The Set It And Forget It Trap

How often do you update your website? I’m not talking about adding a blog post or publishing an article. How often do you make structural changes to your website? Your website is alive, and apart of a vibrant ecosystem. If you are not updating it quarterly, your website will atrophy and die.


A New Website, 30 Days and 400% More Subscribers

In mid-December we launched a new version of The old website was almost two years old, and it needed a makeover. It wasn’t performing up to my expectations.

I tasked my design firm, Design & Develop, with a clear task, “I want email subscribers.” They had the standard criteria for creating an attractive, functional website that works on any device, which they did admirably. But the real measure of success was how well the site performed at generating email subscribers.

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A Clear Call To Action

A Clear Call To Action

A clear call to action is one of the most important aspects of your website. But it’s hard to it get right. Someone stumbles across your website, they find the information compelling, and then … what’s next? Answering “what’s next?” can be the difference between a prospect contacting you or having them move on.

Zombie Brands: Showcase your brand's personality

Showcase Your Brand Personality

The web is filled with zombie brands—brands devoid of any personality that limp along mindlessly copying the competition. Avoid the crowd, and showcase your brand personality.


Feeding The Content Beast

Your content is the foundation of your digital brand. The content your company produces drives social media, influences your search rank and feeds your website. It builds your company’s credibility by demonstrating your firm’s capabilities, personality and values. And it builds relationships by engaging your prospects, clients and centers of influence. Without a steady supply […]