Category: Zappos

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
How To Make Customer Service a Brand Differentiator

How To Make Customer Service a Brand Differentiator

Customer service can become a powerful brand differentiator, but only after you define how your company delivers service uniquely and better than anyone else.
The 4 Phases of the Commoditization Cycle

The 4 Phases of the Commoditization Cycle

Competitive advantage is being eroded at an astronomical pace. It's a frustrating cycle, but fortunately it's predictable. Use the 4 Phases of Commoditization to understand how your industry is evolving and how to respond.
Give Your Customers a Reason to Come Back

Give Your Customers a Reason to Come Back

Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
Never say, “One Stop Shop”

Never say, “One Stop Shop”

One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
Brand Strategy: Stick To Your Knitting

Brand Strategy: Stick To Your Knitting

Customers aren't always looking for unique and different services, especially when it comes to professional services. Often they just want the best. Stick to your knitting, and stand out as the best in your industry.
Differentiate With Your Business Model

Differentiate With Your Business Model

A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...
Why Do Your Customers Buy?

Why Do Your Customers Buy?

Why do your clients choose your brand? Many people are quick to respond to this question. They'll answer with the ...
3 Ways to Demonstrate Your Brand is Better

3 Ways to Demonstrate Your Brand is Better

You can have the best product in the world, but if you're customers don't recognize its quality they won't value ...
Brand Leadership: Take a Stand, and Lead

Brand Leadership: Take a Stand, and Lead

Starbucks has over 20 million followers on Facebook. Impressive indeed, but that doesn't mean they're leading ...
Why We Talk About Zappos

Why We Talk About Zappos

In early 2010, Zappos made huge headlines. The business community was abuzz talking about how this young upstart ...
Bottling Your Remarkable Factor

Bottling Your Remarkable Factor

What makes your business stand out? Why do your customers seek you out? What is your X-Factor? I wrote in an ...

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Jeremy Miller

Top 30 Brand Guru

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