Don’t get defensive when you have offended. Take criticism at face value, and apologize genuinely. Simply, graciously apologize. Acknowledge the mistake, and learn from it.
Articles - Page 10
Companies get led astray with weak goals. “50 in 5″ ($50 million in 5 years) or “30 in 3″ ($30 million in 3 years) sound great on paper, but are rarely achievable. Don’t let your team choose shallow commitments and unachievable goals.
It’s easy to look at successful companies and think, “I want that.” Success comes after you make Big Goals and take Bold Actions.
It’s one thing to commit to growing an incredible brand, but if your customers can’t see it they won’t believe it. Sticky brands are visual brands. Make your brand visibly different.
Apple has a sticky brand because they redefine categories, not launch products. Other companies launch innovative products, but Apple stands heads and shoulders above their peers by continually redefining categories. Apple Pay and Apple Watch redefine the mobile payments and wearables categories.
Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.
Would you get a tattoo of a logo? I know I wouldn’t. I find the idea simply ridiculous. But from a branding context, wow! A tattoo worthy brand may be the pinnacle of consumerism, but it demonstrates that the brand stands something and people are connecting with it at a deep, personal level.
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like “contact us” or “request a demo” only work when the buyer knows what they want. How can you engage your customers sooner?
I can’t believe it’s the end of summer already. Kids go back to school next week, and it’s time for businesses to sprint for the finish line. There’s only 4 months left of this year. What are you going to do to close 2014 on a high note? Looking back We are two-thirds of the […]
Entire industries have formed to facilitate networking. Industry associations, boards of trade, chambers of commerce, and a host of business networking groups all have a clear mandate to bring people together and support networking. But who has the time for all these events anymore? The era of networking events has passed. Sure there are still […]