Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
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A brand name that is catchy and memorable in one language can be completely inappropriate in another. Use invented names to avoid international embarrassment. Solgenia invented their company name to work well in eight languages, and be correctly written in each.
What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
Past successes are not predictors of future successes. Toocoo Media grew by over 2,000% in one year: from $200,000 in revenue to over $4,200,000! They’re not relying on the past, and pivoting to a new market for the next phase of their growth.
Weird Al Yankovic is making fun of how companies speak. His music video, “Mission Statement,” is a biting attack on corporate marketing. Take the Jargon Free Challenge. Are you using any of the words Weird Al references in your business?
At almost every staff meeting Gini Dietrich learns another way her baby is ugly, but she loves it! Gini’s baby is not of the human persuasion. It’s her company, Arment Dietrich. The culture at Arment Dietrich is unusual. How often do you encounter a company where every member of the team can tell the CEO what’s wrong with the company?
Last week I had the opportunity to speak with Anna Farmery, host of the Engaging Brand podcast. It’s one of the most popular business podcasts on iTunes. Anna and I had an interesting conversation on why branding is so important, and how small and mid-sized businesses grow their brands.
Many industries have a hierarchy, and at the top are the influencers. Octopus Products focuses on their influencers, the designers, to drive sales and grow their brand.
Your business card is your brand. Business cards are a perfect opportunity to demonstrate what makes your company unique. “The business card is your own personal album cover,” says Marc Levack, CEO of Primo Cards. “It’s your way to demonstrate how your company is unique.”
“If the big companies did everything right, there wouldn’t be room for us,” says Mike George, CEO of Trisura. Small and mid-sized companies, like Trisura, have an opportunity to compete and win against the giants of their industry. They create a David vs Goliath story by finding areas where the giants are lacking.