Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.
At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you’re needed to be your clients’ first choice when they’re ready to buy.
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
There is no replacement for live, face-to-face events. As good as digital media and social media are, they can’t achieve the impact of a Wow Event.
There are a lot of measures you can apply to content marketing: page views, clicks, retweets, Likes, email inquiries, and that’s just to name a few.
You can get very granular in measuring your content marketing, but if you ask the VP of Sales what measure she values most it will be leads.
Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.