Brand Loyalty: Become the industry standard

Fruitland Manufacturing: Brand Loyalty – Be The Industry Standard

Brand loyalty is the hallmark of a sticky brand. Anyone can sell a product or service once, but to have your customers come back again-and-again is a different story. Loyalty is earned.

First Call Advantage: Be Your Clients' First Choice When They're Ready To Buy

First Call Advantage: Be Your Clients’ First Choice

At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you’re needed to be your clients’ first choice when they’re ready to buy.

Path of Search: Be in the right place at the right time when your clients are ready to buy

Path of Search: Targeting Active Buyers

Your challenge is to be in the right place at the right time, your prospects’ Path of Search, when they’re considering their options. This is a major element of a demand generation program.

3% Rule: How to manage demand generation

Demand Generation: How It Works

Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.

There is no replacement for Wow Events

Wow Events: Spark Client Engagement

There is no replacement for live, face-to-face events. As good as digital media and social media are, they can’t achieve the impact of a Wow Event.

You don't need social media experts. It's a tool. Treat it as such.

Social Media Is Boring

You don’t need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn’t make business sense, don’t use it. It’s that simple.

Content Marketing Lead Generation, "That's interesting. Tell me more.

Measuring Content Marketing’s Effectiveness

There are a lot of measures you can apply to content marketing: page views, clicks, retweets, Likes, email inquiries, and that’s just to name a few.

You can get very granular in measuring your content marketing, but if you ask the VP of Sales what measure she values most it will be leads.

Keep Reading

Learn To Love Networking

Learn To Love Networking

Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.

Conversations are the seeds of brand relationships

Brand Relationships Start With A Conversation

Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.


Did Google Kill Blogging?

On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.