Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
There is no replacement for live, face-to-face events. As good as digital media and social media are, they can’t achieve the impact of a Wow Event.
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
On July 1, 2013 Google is shutting down Google Reader. In a short 130 word post Google changed the future of blogging.
When I read the update, ironically in Google Reader, I was shell shocked. Reading blogs is part of my daily routine. For me it’s like reading the newspaper. Google Reader is my primary source of information, and the foundation for all the articles I share on Twitter.
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Market your marketing. If no one is reading your content, then it isn’t having an impact. The purpose of content is to engage your audience. Grow your audience every month.