There is no replacement for live, face-to-face events. As good as digital media and social media are, they can’t achieve the impact of a Wow Event.
You don’t need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn’t make business sense, don’t use it. It’s that simple.
Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
There is a fine line between marketing your marketing and being a litterbug.
Promoting your content is essential. If no one is reading it, it doesn’t have value. But how you approach marketing your content is equally important.
Market your marketing. If no one is reading your content, then it isn’t having an impact. The purpose of content is to engage your audience. Grow your audience every month.
A Content Repository is your contingency plan. It’s unrealistic to think you can show up every day for weeks on end without life getting in the way. Things happen. Put 3 weeks of content in the vault.