3% Rule: How to manage demand generation

Demand Generation: How It Works

Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.

There is no replacement for Wow Events

Wow Events: Spark Client Engagement

There is no replacement for live, face-to-face events. As good as digital media and social media are, they can’t achieve the impact of a Wow Event.

You don't need social media experts. It's a tool. Treat it as such.

Social Media Is Boring

You don’t need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn’t make business sense, don’t use it. It’s that simple.

Content Marketing Lead Generation, "That's interesting. Tell me more.

Measuring Content Marketing’s Effectiveness

Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.

Learn To Love Networking

Learn To Love Networking

Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.

Conversations are the seeds of brand relationships

Brand Relationships Start With A Conversation

Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.


Did Google Kill Blogging?

On July 1, 2013 Google is shutting down Google Reader. In a short 130 word post Google changed the future of blogging.

When I read the update, ironically in Google Reader, I was shell shocked. Reading blogs is part of my daily routine. For me it’s like reading the newspaper. Google Reader is my primary source of information, and the foundation for all the articles I share on Twitter.

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Platform Authenticity: When Self-Promotion Is Annoying

Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.


Market Your Marketing

Market your marketing. If no one is reading your content, then it isn’t having an impact. The purpose of content is to engage your audience. Grow your audience every month.


Contingency Planning: Build a Content Repository

A Content Repository is your contingency plan. It’s unrealistic to think you can show up every day for weeks on end without life getting in the way. Things happen. Put 3 weeks of content in the vault.