Category: 3% Rule

Do Customers Know, Like and Trust Your Brand?

Do Customers Know, Like and Trust Your Brand?

Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Is Your Call To Action Too Late?

Is Your Call To Action Too Late?

A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
First Call Advantage: Be Your Clients’ First Choice

First Call Advantage: Be Your Clients’ First Choice

At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you're needed to be your clients' first choice when they're ready to buy.
Demand Generation: How It Works

Demand Generation: How It Works

Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
The Best Time To Start Customer Relationships

The Best Time To Start Customer Relationships

The best time to initiate customer relationships is three years before they need you. Instead of competing for existing demand, build relationships so your customers call you first when they're ready to buy.
Two Stages of Demand Generation

Two Stages of Demand Generation

Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
Creating Content to Drive the Sales Process

Creating Content to Drive the Sales Process

It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's ...
Focus On Conversations Not Platforms

Focus On Conversations Not Platforms

Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The ...
3 Pillars of Lead Generation

3 Pillars of Lead Generation

Lead generation is a process. It can range from very simple word-of-mouth networking to large scale advertising ...
Generate Future Leads: Engage Your Market with Content

Generate Future Leads: Engage Your Market with Content

It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our ...
Creating a First Call Advantage: Applying the 3% Rule

Creating a First Call Advantage: Applying the 3% Rule

The 3% Rule is like the 80-20 Rule.  It's a rule of thumb to understand your customers' buying cycle.  The goal is ...

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Jeremy Miller

Top 30 Brand Guru

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