Category: Basics

Be Brilliant at the Basics

Be Brilliant at the Basics

The best things in life are simple, authentic and real. Great brands focus in on the little things, the basics, that are so often overlooked.
Small Letdowns Tarnish a Brand

Small Letdowns Tarnish a Brand

Small letdowns erode a brand. It's like making withdrawals from the trust bank. Telus letdown its customers with the iPhone 6s launch. Customers who pre-ordered their phones did not receive them on launch day. It was a small letdown that had a lasting impact.

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Jeremy Miller

Top 30 Brand Guru

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