Category: Blackberry

Dick Fosbury, Uber, and How To Disrupt Your Industry

Dick Fosbury, Uber, and How To Disrupt Your Industry

Dick Fosbury is like the Uber of high jump. He took advantage of widely available technology and redefined normal. This is a story of innovation and how you can change the world without spending billions of dollars.
Think Twice Before Changing Your Brand Name

Think Twice Before Changing Your Brand Name

Changing your brand name is an expensive proposition. It's like hitting the reset button and can wipe away years of history. Choose to rename your brand under very specific circumstances.
Apple Pay and Apple Watch Are Bigger Than You Think

Apple Pay and Apple Watch Are Bigger Than You Think

Apple has a sticky brand because they redefine categories, not launch products. Other companies launch innovative products, but Apple stands heads and shoulders above their peers by continually redefining categories. Apple Pay and Apple Watch redefine the mobile payments and wearables categories.
Brand Momentum

Brand Momentum

Brand momentum is exciting and powerful when your brand is rising, but terrifying if it's declining. Energy accelerates the impact of your brand, but it's elusive. Here are 3 tips to increase your brand's momentum.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Challenge Convention

Challenge Convention

Not all companies are equal. Companies that push the boundaries and test their limits immediately stand out, because they don’t let fear hold them back.
Naming Your Business to Drive Sales

Naming Your Business to Drive Sales

Naming your business is one the most challenging branding activities. But get it right, and a great name sets the ...
Features and Benefits Don’t Build Brands

Features and Benefits Don’t Build Brands

Companies love to compare their products to the competition, and justify why they're better. They've got the ...
Your purpose is not complicated

Your purpose is not complicated

Microsoft used to have a great purpose, "to put a computer on every desk and in every home." In 1975, people ...
Making Company Names Memorable

Making Company Names Memorable

There's so much riding on a name. It sets the stage for your brand and your customer experience. Think of great ...

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Jeremy Miller

Top 30 Brand Guru

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