Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
The 2-Call Close is the holy grail of branding. It’s the ability to package your services so well that you can close a sale in just 2 calls. And I’m not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two reasons: relevance and reflection. Relevance: Stay […]
Brands age and mature, and if they’re not maintained they fall apart. You can see the aging process every time you redo your website. Typically a corporate website needs to be overhauled every 4 years. It starts looking tired in the third year, and dilapidated in the fourth. But the challenge with a new website […]
Last night we flipped the switch, and launched our new website. Welcome to version 2.0 of www.StickyBranding.com. (Let us know what you think. We’d love your feedback.) We’ve been working hard on the new site since October, and it feels great to finally have it out in the world. We’ve gone through multiple iterations, re-written […]
Why do your clients choose your brand?
Many people are quick to respond to this question. They’ll answer with the first thing that comes to mind: their client relationships, a unique product feature, their price point, or their company’s reputation. Their answer can be completely valid, but it always leads me to a second question: did this point of differentiation happen organically, or was it a result of a purposeful brand strategy?