Change Archives -

How Effective Organizations Manage a Disruption

Disruption is a constant, and it’s better to assume your business will face one. When you notice a disruption happening, pause and look within. Engage your team!

The Battle for Relevance: Why Change Matters

By Jeremy Miller

Change matters, because it affects relevance. A disruption can make your brand irrelevant. When the pace of change is accelerating you have to constantly strive to gain relevance at the expense of others. Here's how.

Instagram Took the Kodak Moment

By Jeremy Miller

Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.

Strategy Without a Map

By Jeremy Miller

In a changing marketplace you don't have a map to guide you to success. It's like crossing the Sahara. The dunes are constantly shifting and changing. To cross the Sahara you use a compass, landmarks, and local resources to navigate the terrain and get to your destination. This is an excellent metaphor for growing your business.

Great Brands Are Built in Periods of Great Change

By Jeremy Miller

If you ever had aspirations to grow an iconic brand, now is the time. Great brands are built in periods of technological and social revolution, like between 1875 to 1925. This was the period that brought us Ford, IBM, Hershey's, 3M, Coca-Cola, and Kellogg's, to name a few. We are experiencing a similar shift today.

Three Questions to Transform Your Business

By Jeremy Miller

General Stanley McChrystal said, "You're not going to come up with a hundred year plan, a fifty year, or even a five year plan. You're going to come up with general directions and frameworks, and you better learn everyday. Because that's the world we're in now." Your ability to adapt and transform your business may be your greatest competitive strength.

The Culture Trap: When Your Organization Derails the Brand Strategy

By Jeremy Miller

Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.

If It Ain’t Broke, Break It!

By Jeremy Miller

The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."

Am I Dissatisfied Enough To Change?

By Jeremy Miller

Dissatisfaction is the great divide between action and inaction. Are you pissed off enough with the status quo that change is not an option? Use this short equation, D x V x P = △, to determine your company's ability to make change.

Enforced Mediocrity

By Jeremy Miller

"That's the way we do things around here." What an awful phrase. It stops innovation and bringing forward new ideas dead in their tracks. Resistance to change is a fear response. It may be couched in good intentions, but fear of change saps innovation and creativity from your culture.