Category: Competition

Your 2 Biggest Competitors: Inertia and Time

Your 2 Biggest Competitors: Inertia and Time

Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the ...
Focus Your Brand To Win

Focus Your Brand To Win

Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
Competitive Immunity: It’s Hard To Compete Against A Brand

Competitive Immunity: It’s Hard To Compete Against A Brand

It's hard to compete and win against a sticky brand. Growing your brand is a key line of defense, and provides your business competitive immunity. And with competitive immunity comes increased profits and exciting business opportunities.
DECO Windshield Repair: First They Ignore You, Then You Win

DECO Windshield Repair: First They Ignore You, Then You Win

Mahatma Gandhi said, "First they ignore you, then they ridicule you, then they fight you, and then you win." DECO Windshield Repair applies this strategy too, and has disrupted the auto glass industry in Western Canada.
Two Stages of Demand Generation

Two Stages of Demand Generation

Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
Overcoming Sales Objections

Overcoming Sales Objections

Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Differentiate With Your Business Model

Differentiate With Your Business Model

A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...

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Jeremy Miller

Top 30 Brand Guru

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