Codify Your Thought Leadership to Monetize Your Expertise
How to monetize your expertise. Thought leaders are brilliant at codifying their expertise to create products and services to sell.
Category: Content
Learn In Public: How to be a Thought Leader
Great thought leaders learn in public. Give your audience an opportunity to learn alongside you and experience the creative process. It will make your content more interesting and compelling.
Why You Should Write Long Form Content (Hint: Google Loves It)
Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
Creating Content in a Vacuum
Creating content can be a lonely road, because 90% of internet users happily consume in silence. Find the inner drive to keep creating great content. Find the thing that will motivate you when everyone else is silent.
B2B Buyers Binge on Content
Social media marketing has changed. The strategies and tactics that worked in 2012 don't work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
Publish Less, Engage More
There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Getting Your Content To Spread
It's getting harder and harder to get your content seen. Blogging and sharing links isn't a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Personal Branding Strategy: How to Get Really Famous
How to get really famous. Here's a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.
Ultra Long Form Content: It’s a Home Run
Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.
Ultra Long Form Content: A 30 Day Test
Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
Content Marketing is a Marathon
Writing one great article is not enough. Content marketing demands you do that month after month, if not day after day. It's a marathon. Set your pace and go into content marketing with an expectation that you will be doing it for several years.
Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild
Canada's anti-spam laws are decimating corporate email lists. Companies got complacent in their email marketing, and they're waking up to the harsh reality that their subscribers were not really subscribers at all. How to rebuild your email list, and stay on the right side of the law.
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Jeremy Miller
Top 30 Brand Guru
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