Category: Crisis Communications

How to Avoid a Coronavirus Marketing Fail

How to Avoid a Coronavirus Marketing Fail

To avoid a coronavirus marketing fail, brands need to think long-term. Focus on new markets and make sure they're thinking after coronavirus.
How to Prepare Crisis Communication for the Coronavirus

How to Prepare Crisis Communication for the Coronavirus

In a crisis, speed is everything. Here are some action-steps to a create a crisis communication plan in response to the coronavirus.
Freemium Services: Be Careful Where You Focus Your Marketing

Freemium Services: Be Careful Where You Focus Your Marketing

The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.

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Jeremy Miller

Top 30 Brand Guru

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