Category: First Affiliated

First Affiliated: Bastardizing A Brand Category

First Affiliated: Bastardizing A Brand Category

Marketers have an annoying habit of converting real functionality into marketing hype. The financial services sector is particularly guilty of this, but First Affiliated is working hard to defend the Multi-Family Office category. Ward off the marketers that are trying to piggyback on your success. Promote the category first and your brand second

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Jeremy Miller

Top 30 Brand Guru

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