Does Branding Really Matter?
Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Category: Focus
Your 2 Biggest Competitors: Inertia and Time
Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the ...
Simple Brands Are More Successful
The most successful companies make their brands very simple. The brand is clear, deliberate, and serves a need. This simplicity makes the brand stand out in a noisy market.
One Team Working On One Thing
Multitasking leads to mediocrity. Instead of diversifying, pick one area to transform. You have one team. Get them working on one thing.
Trying To Do Everything Is the Fastest Route to Mediocrity
Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
The ROI of Time — Cull the Busy Work
Busy work is the antithesis of extraordinary results. The most successful people are the most productive people. Cull the busy work and focus on the one thing that has the most return on your time.
Never say, “One Stop Shop”
One stop shopping is not a value proposition, it's a compromise. Great brands are not all things to all people. Trying to serve everyone is a formula for losing your competitive advantage.
Predictions For 2013: Life Continues
2013 is around the corner, and everyone has predictions. Avoid them. No one can predict the future, but you can control your future by staying focused, working hard, having fun and being of value to others.
Why We Talk About Zappos
In early 2010, Zappos made huge headlines. The business community was abuzz talking about how this young upstart ...
3V’s: Setting Your Brand Priorities
How do you eat an elephant? One bite at a time. The same goes for branding. Too often branding turns into a ...
Use Metaphors to Persuade: Take a page from Seth Godin
Metaphors are very powerful communication tools. They act as a lens, and get people to consider ideas or concepts ...
How to do more with less? Focus
Recessions force companies to reset, and do more with less. As business declines companies have to reduce their ...
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields
