Category: HBR

{"Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer."

{"This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name."

{"Jeremy Miller’s brilliant book will help you solve the biggest problem in marketing today."

{"A beautiful, captivating and useful book!"

{"Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name."

{"Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."

{"When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible."

{"I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name."

{"Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple."

{"This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name."