Category: iPhone

Great Brands Are the Same but Different

Great Brands Are the Same but Different

Great brands stand out by being the same but different. That tension makes your brand interesting yet credible. Differentiate your brand at the edges.
Bet The Company To Build The Brand

Bet The Company To Build The Brand

What would happen if you failed? If the risks aren't high, you're not pushing far enough. Build your brand with big, transformative goals. Bet the company to build the brand.
What Would Apple Do?

What Would Apple Do?

Take a page from Apple's playbook and ask, "What would Apple do?" It's hard not to admire Apple's brand. They not only have brand loyalty, they have brand anticipation. Everyone wants to know what Apple will do next. Apply some of Apple's principles of branding to grow your brand.
Cardinal Courier: Marketing A New Concept

Cardinal Courier: Marketing A New Concept

Introducing a new concept in an established market can be an uphill battle, especially for mid-market companies like Cardinal Couriers. The service might be amazing, but it takes time to educate your customers and change their behaviors. Paradigm shifts happen one customer at a time.
Challenge Convention

Challenge Convention

Not all companies are equal. Companies that push the boundaries and test their limits immediately stand out, because they don’t let fear hold them back.
Great Ideas Don’t Happen At Your Desk

Great Ideas Don’t Happen At Your Desk

Your desk is a crutch. Great ideas happen when you live in the real world. Leave your desk. Your creativity needs a spark to unlock its genius.
Anticipating Trends for Business

Anticipating Trends for Business

Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
Avoid Technology Bandwagons

Avoid Technology Bandwagons

Should your company have a Facebook Page or a LinkedIn Group? What about apps? Should your company have an app on ...
A Leader To Follow: Steve Jobs

A Leader To Follow: Steve Jobs

The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve ...
Features and Benefits Don’t Build Brands

Features and Benefits Don’t Build Brands

Companies love to compare their products to the competition, and justify why they're better. They've got the ...
3 Traits of a Sticky Brand

3 Traits of a Sticky Brand

There's something magical about a sticky brand. They stand out amongst all others, and they get talked ...
Follow Your Dreams, But Chase The Money

Follow Your Dreams, But Chase The Money

The best way to grow profits is to cut your own path. You never hear about companies who achieved immense success ...

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Jeremy Miller

Top 30 Brand Guru

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