Marc Benioff Archives -

The Possibility of Personality

Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Shoot Higher: Is Your Strategy Big Enough?

By Jeremy Miller

A company must seek to win in a particular place in a particular way. If it doesn’t seek to win, it is wasting the time of its people and investors. What is your company striving to achieve?

Anticipating Trends for Business

By Jeremy Miller

Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?