Category: purpose

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

What’s Your Rallying Cry? What the Best Company Slogans Have in Common

A rallying cry pulls your brand together. It acts as a beacon to your team on how to behave and how to grow the brand. Your rallying cry will draw the right talent and customers to your brand.
What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick

Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Combat Uncertainty With Purpose

Combat Uncertainty With Purpose

Your company's purpose helps to conquer the uncertainty caused by the coronavirus. It gives your employees something to grasp to for security.
Three Steps to Frame the Heart and Soul of Your Brand

Three Steps to Frame the Heart and Soul of Your Brand

A gorgeous brand without a clearly defined purpose is like a perfectly wrapped gift that’s… well, empty. How disappointing is that?! Three steps to frame and nurture the heart and soul of your brand.
Walmart Drops Visa, and It’s a Brand Win for Walmart

Walmart Drops Visa, and It’s a Brand Win for Walmart

Walmart Canada is dropping Visa, citing unacceptably high fees. Walmart's dispute with Visa is on brand for Walmart. It's a bold move, and I have to say, I like it.
Why Your Company Needs a Compelling Purpose

Why Your Company Needs a Compelling Purpose

When employees don't have a compelling purpose there's a high probability they're working for the weekend. Purposes focuses them and energizes your brand. It gives them a reason to work.
Pivoting Too Soon and Too Often

Pivoting Too Soon and Too Often

Pivoting is a powerful concept, especially for high growth companies. But it's being overused. A company shouldn't be pivoting multiple times per year, let alone multiple times every three years. Here is a more effective approach to evolving your strategy.
Volkswagen Lost Its Purpose to be the Biggest Automaker

Volkswagen Lost Its Purpose to be the Biggest Automaker

There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Sticky Branding Beats Oprah

Sticky Branding Beats Oprah

There is nothing more intoxicating than selling a product or service that you are passionate about. It fuels you. It motivates you. It pushes you to fight and win. And that passion is exactly what drove Sticky Branding (the book) to be listed on the Globe and Mail Bestsellers List.
Do You Believe In Your Brand?

Do You Believe In Your Brand?

Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
Personal Performance Management: Manage The Behaviors

Personal Performance Management: Manage The Behaviors

What gets managed gets measured, and what gets measured gets done. Personal performance management tips to make you more successful, and achieve your goals more consistently.
Take Pride In Your Brand

Take Pride In Your Brand

Pride may be one of the Seven Deadly Sins, but it’s also an essential ingredient in branding. You can’t grow a compelling brand without a deep-seated sense of pride in your business.

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Jeremy Miller

Top 30 Brand Guru

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