Category: Rebrand

30 Day ROI — How Fast Is a Rebrand ROI?

30 Day ROI — How Fast Is a Rebrand ROI?

It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.
Reboot Strategy for Coming Out of a Crisis

Reboot Strategy for Coming Out of a Crisis

How can you pivot and promote your business cost-effectively without breaking the bank?
Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
Canadian Companies Are Dropping “Canada” from their Names, and They Should!

Canadian Companies Are Dropping “Canada” from their Names, and They Should!

In the oil patch, "Canada" is becoming a dirty word. Encana and TransCanada Pipelines changed their company names to drop "Canada."
Rebranding Sticky Branding: What Do You Think?

Rebranding Sticky Branding: What Do You Think?

A strong brand is a visual brand. You can see the difference. See the rebranding of Sticky Branding and how we refreshed our brand. We redesigned the brand from the ground up, and emphasized creating a website that sells.
Why Rebrands Fail

Why Rebrands Fail

Rebranding is a big decision. It's like hitting the reset button for your company. If mismanaged, rebrand can have disastrous consequences.
An Out of Date Website Is a Sign of an Out of Date Brand

An Out of Date Website Is a Sign of an Out of Date Brand

An out of date website is obvious for all to see. But this may be more than a signal you need a new website. An out of date website may be a sign that your brand is out of date too.
Success Comes After Big Goals and Bold Actions

Success Comes After Big Goals and Bold Actions

It's easy to look at successful companies and think, "I want that." Success comes after you make Big Goals and take Bold Actions.
Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Tilt The Odds: Choose A Niche To Win

Tilt The Odds: Choose A Niche To Win

No one ever said business has to be fair. Tilt the odds in your favor. Choose a playing field or a niche where you're guaranteed to win. Every company that grows a sticky brand makes strategic choices of where they will play, how they will win, and how they will tip the odds in their favor.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.

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Jeremy Miller

Top 30 Brand Guru

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