Category: Reposition

Skura Corporation: Overcoming A Paradigm Shift

Skura Corporation: Overcoming A Paradigm Shift

There are winners and losers with every major technology innovation. Skura was on the losing end of the iPad revolution, and had to reinvent their product and brand. But with careful planning and a commitment to the future, they made purposeful decisions to get ahead of the mess and create a solution that stands head and shoulders above the competition.
Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Quarry: Rethink, Reinvent, Reposition – Keeping Your Brand Relevant

Brands have a shelf life--typically 3 to 7 years. As they age and mature, companies have to rethink and reposition themselves for the times. What is innovative today can become common place tomorrow.
Next Generation Leaders

Next Generation Leaders

Steve Jobs wrote, "I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is ...

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Jeremy Miller

Top 30 Brand Guru

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