Are LinkedIn Groups Worth It?

Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.


If You Don’t Blow Your Own Horn, Nobody Will

If you don’t blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.


Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.


Brilliant: Be Everywhere

Do your customers think of you first when they have a need? Make your brand top of mind. Brilliant™’s marketing strategy is to “be everywhere.” They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.


Primo Cards: Reshaping Traditional Markets With Technology

Many traditional business models are under duress. They are over saturated and driven on price. If you get caught in these forces the question is how will you respond. Will you get dragged down with the masses, or find ways to innovate and better serve your clients? Primo Cards has chosen the latter. They’ve embraced technology, and are using the internet and social media to rethink how a printing company can serve its customers.

If you sell it, they will come

Platforms Don’t Grow Themselves

“If you build it, they will come.” It’s an appealing idea, but it’s not going to happen. Growing a platform starts with good ol’ fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.

Casualties Along The Way: Managing people with an axe to grind

Casualties Along The Way

Not everyone is going to agree with the changes your business makes, and some may get downright hostile to them.

Every growing company tries and abandons strategies. It’s the nature of growth. No one is born with a crystal ball, and we make decisions based on the best information we have at the time. And some decisions don’t pan out.

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5 Tips To Get Your Email Newsletter Read

Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don’t leave it to chance. Get your email read.

5 Star #Fail. When social media policies break trust

5 Star #Fail

I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.

The Social Media Game: How you play at Twitter

The Social Media Game

Social media is a game. You don’t need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach — and maybe even your influence.