Category: Social Media

Are LinkedIn Groups Worth It?

Are LinkedIn Groups Worth It?

Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
If You Don’t Blow Your Own Horn, Nobody Will

If You Don’t Blow Your Own Horn, Nobody Will

If you don't blow your own horn, nobody will. Sticky Brands are outstanding marketers. They use all the tools at their disposal to make their brand highly visible — they make their brands appear to be everywhere.
Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Brilliant: Be Everywhere

Brilliant: Be Everywhere

Do your customers think of you first when they have a need? Make your brand top of mind. Brilliantâ„¢'s marketing strategy is to "be everywhere." They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Primo Cards: Reshaping Traditional Markets With Technology

Primo Cards: Reshaping Traditional Markets With Technology

Many traditional business models are under duress. They are over saturated and driven on price. If you get caught in these forces the question is how will you respond. Will you get dragged down with the masses, or find ways to innovate and better serve your clients? Primo Cards has chosen the latter. They've embraced technology, and are using the internet and social media to rethink how a printing company can serve its customers.
Platforms Don’t Grow Themselves

Platforms Don’t Grow Themselves

"If you build it, they will come." It's an appealing idea, but it’s not going to happen. Growing a platform starts with good ol' fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
Casualties Along The Way

Casualties Along The Way

Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.
5 Tips To Get Your Email Newsletter Read

5 Tips To Get Your Email Newsletter Read

Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don't leave it to chance. Get your email read.
5 Star #Fail

5 Star #Fail

I witnessed one of my favorite brands go from sticky to dud when I discovered they are filtering customer reviews. Their policy to remove negative reviews on their website is destroying the bonds of trust.
The Social Media Game

The Social Media Game

Social media is a game. You don't need to be a celebrity to get thousands of Twitter followers. Just follow, unfollow, repeat. Play the game to grow your reach -- and maybe even your influence.
Wow Events: Spark Client Engagement

Wow Events: Spark Client Engagement

There is no replacement for live, face-to-face events. As good as digital media and social media are, they can't achieve the impact of a Wow Event.
Social Media Is Boring

Social Media Is Boring

You don't need a social media expert to tell you to be on Facebook. Social media is a tool. Treat it as such. If it makes sense for your business to use a social media site like Facebook, use it. If it doesn't make business sense, don't use it. It's that simple.

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Jeremy Miller

Top 30 Brand Guru

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