Personal Branding: Create a LOT of Content
Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
Category: Social Media
Get Your Social Media Group Dancing
Grow your social media group. Nobody likes to dance alone is the mantra for growing a boundaryless social media community. Make your group a party.
Social Media is a Tactic, Not a Strategy
Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
LinkedIn Groups: Cans of Spam
LinkedIn has a problem with their groups. They have communities brimming with potential, but most are choking on spam. It's time to push back, and prevent the self-promoters from making an impact on LinkedIn.
A Community Starts With 1,000 Members
A community starts with 1,000. The reason so many social media groups fail is they don’t achieve a critical mass. They need that first 1,000 members to form the seed of a community.
Platform Authenticity: When Self-Promotion Is Annoying
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Market Your Marketing
Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
Water Cooler Moments: Sparking Conversations
Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.
Email Outperforms Social Media 3-to-1
Email outperforms social media advertising three-to-one. It may not be sexy, but it’s far more intimate than Facebook or Twitter. It’s a direct line of communication between you and your customers.
Freemium Services: Be Careful Where You Focus Your Marketing
The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
How To Monetize Social Media Communities
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
Imagery Rules: Images Engage Emotions
When it comes to actions, pictures engage us far more effectively than text. In seconds a picture can tell a story, convey meaning and engage our emotions. Speed is important. The faster we react, the more likely we’ll act.
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Jeremy Miller
Top 30 Brand Guru
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