T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.
Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing
When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.
The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith
Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.
Jeremy Miller and Sarah Young do a deep dive on strategy execution in the Sticky Branding Podcast. Jeremy says, “Strategy without action is just dreaming.” The companies that have the most iconic brands are the best at strategy execution. But this is a process.
Redefining Accessibility in Software — Interview with Abid Virani, COO at Fable
The digital world is not easy to use for about a billion people! Abid Virani, co-founder of Fables, comes on the Sticky Branding Podcast to discuss how Fable is working to change that.
Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics
Any business of any size can grow a Sticky Brand. In this episode, Sarah Young chats with Jeremy Miller about where Sticky Branding started and its evolution to today. Jeremy shares the core principles behind Sticky Branding.
How the Slingshot Strategy Works to Launch Products or Services
The Slingshot Strategy is a proven, step-by-step strategic planning process to launch your business and brand forward. It can feel risky or counterintuitive to pause for a moment; to plan; to think; to build up the inertia you need to launch forward. But a sound Slingshot Strategy, even while pulling back initially, creates the forward momentum you need.
The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages. Discover how Sticky Branding can help grow your brand.
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They're who you learn from.
Strategy Execution: Strategy Without Action Is Just Dreaming
Strategy without action is just dreaming. And so much of what goes on in branding and marketing are just dreams. Marketers and entrepreneurs can have brilliant ideas for their brands or campaigns, but without the work it’s all rather meaningless.
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M's — market, message, method.
{"Jeremy Miller has put together an excellent roadmap for companies to successfully name companies, products and services along with the naming landmines to avoid and the naming opportunities to aggressively conquer."
David Brier
{"This beautifully designed book spells out the journey that will take you to the Promised Land: a Sticky Brand name."
Kevin Roberts
{"Jeremy Miller’s brilliant book will help you solve the biggest problem in marketing today."
Al Ries
{"A beautiful, captivating and useful book!"
Mark Schaerfer
{"Jeremy has written a masterpiece. Combining story with visuals, he brings the process of naming your product or business to life. Everyone is creative and this book provides a roadmap to designing the perfect name."
Donna Miller
{"Action-oriented. Beautifully designed. Inspirational. Brand New Name takes the pain away from naming."
Gino Wickman
{"When it comes to anything branding-related, Jeremy Miller is the foremost expert. When it comes to naming anything—from a hashtag to a business—he has created a process for you to plan, brainstorm, and test your ideas. Brand New Name should sit on everyone’s desk as your only brand naming bible."
Gini Dietrich
{"I wish this book existed when I was creating our brands! Jeremy’s process makes sure you start your business with a winning name."
Brian Scudamore, founder & CEO of 1-800-GOT-JUNK? and O2E Brands
{"Don’t try to name, or re-name, anything without this book! Brand expert Jeremy Miller lays out a proven, step-by-step process that anyone can use to create an unforgettable brand name. Miller’s approach is strategically inspired and brilliantly simple."
Denise Lee Yohn
{"This is such a badly needed book! Part inspiration, part how-to, Brand New Name shows you exactly how to create a brilliant name/brand for your business, product, service, initiative – anything that needs a name."