Category: Tactics

Strategies vs Tactics: Beware of Greeks Bearing Gifts

Strategies vs Tactics: Beware of Greeks Bearing Gifts

An effective strategy is the most important part of winning. The Trojan Horse story is a metaphor of what happens when you put tactics first.
Marketing Budget ROI: Measure Strategies vs Tactics

Marketing Budget ROI: Measure Strategies vs Tactics

Determining your marketing ROI, or return on investment, is always a challenge. Was a trade show or a sponsorship worth it? What about your brochures or business cards? Are they worth the expense? Measuring each activity is isolation is problematic. Look at the big picture, and measure the strategic results.
Social Media is a Tactic, Not a Strategy

Social Media is a Tactic, Not a Strategy

Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
The 3R’s of Prospecting: Relationships, Referrals, Results

The 3R’s of Prospecting: Relationships, Referrals, Results

Prospecting for customers is more than hunting and cold calling. Business development is a process that focuses on the 3R's: Relationships, Referrals and Results.
Build a Timeless Brand

Build a Timeless Brand

It’s easy to get caught up in the latest shiny objects. Right now Google+ is all the rage. A year ago the ...

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Jeremy Miller

Top 30 Brand Guru

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